"The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over," said Ellen O’Neill, Benjamin Moore creative director. "White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year."